Wall Street is getting the next wave of investments focused on themes that focus on people.
The trend began last year with the launch of “Wall Street as a Place to Work” — a partnership between the Morgan Stanley investment firm and TheStreet.
The strategy of investing in people over products and services has been gaining traction, with more than $4 billion in venture capital and about $2.5 billion in private investment in the sector in the first three quarters of this year.
And with the introduction of the new theme, the theme is set to spread further.
For instance, investment firm KKR is launching a new business called “WallStreet as a Home” focused on people and the workplace, focusing on “the intersection of the two,” said Josh Smith, an analyst at KKR.
The theme will be “the theme that is resonating with investors and our customers,” he said.
“We have to be careful that we’re not pushing it too far.”
KKR’s strategy, Smith said, is not just to focus on investing in businesses.
“This is a place to work,” he added.
“You need to be able to get to work and be productive and have a good time.”
The theme, as with so many themes in recent years, will be based on a person.
“Wallstreet as a home” will focus on the idea that people can be a key part of the company, but the focus is on being productive and having a good work-life balance.
The emphasis is on personal stories and connections, said Paul G. Schmitt, chief investment officer of investment firm BNP Paribas Investment Advisors.
The new theme will also highlight the “positive contributions” made by people and their communities, and will be a “theme of purpose,” he explained.
“It’s really about building relationships, and it’s about the idea of being a positive force in the world, as opposed to a negative force.”
The themes will be announced in the coming weeks.
“There is a new wave of themes,” said Chris Johnson, chief strategy officer at research firm Kantar Worldpanel.
“Companies are moving in that direction.
The Wall Street theme is a big one.”
Some companies have been making moves to embrace the theme, including Target, which announced plans in December for a new Wall Street headquarters and a partnership with a local community center.
Target is a private company, and the move comes amid a backlash against Trump’s executive order on immigration, which prompted the company to pull out of the Trump Initiative on Immigration.
Target’s Wall Street as home theme, meanwhile, has not yet received a public rollout.
TheStreet did not immediately respond to a request for comment on the theme.
Some of the themes already have made their way to major retail companies.
Amazon is launching its own Wall Street in a Small Town program, and Target is promoting the theme as part of its broader commitment to people in its store.
Target and other retailers have been expanding their presence in neighborhoods and communities around the country, and some have even gone so far as to hire more than one hundred community members.
And some major corporations have made moves in the past year to invest in their local communities.
In April, the Office of National Drug Control Policy, which has been criticized for its focus on drug testing for immigrants and the legalization of marijuana, opened a new office in San Antonio.
TheOngoing theme for the Trump initiative has been the “American Dream.”
And in June, President Trump announced that the federal government will be awarding grants to states to implement a new initiative that will help communities develop “a community that is focused on the American Dream.”
The initiative will focus, in part, on supporting people who are struggling to find work and have found a home.
The program will also provide grants to cities and counties to provide jobs and housing to people who can’t find them, Johnson said.
Target has already partnered with a community center in the San Antonio area to promote the theme to employees.
The project will expand the program to the rest of the country over the next year, Johnson added.
The “Wall-Street-as-a-Home” theme, however, will not be rolled out to all retail companies that have an office in the U.S., said Scott W. Anderson, a managing director at KPMG.
“The theme is in-depth, but it’s not going to be a theme of purpose.”
TheWallStreetAsAHome.com is expected to go live this week.
Investors will be able see it in a limited capacity and in limited markets.
“In-depth,” Anderson said.
That limited nature will give it a chance to test whether the themes will resonate with investors.
And if so, Anderson said, the focus will be on finding “the right themes that are relevant to the companies that we are looking at.”
Investors who are interested in participating in the theme can sign up at theWallStreetasAHome website, where they can